The Super Bowl is a great time for everybody. For some of us, it’s about football and the thrill of competition… and for the rest of us, it’s all about the ads. Specifically, the car ads, and the Super Bowl has had some of the best of all time. How did 2015’s stack up? Here’s a look at the five best to find out.
The Force Is With The Jetta
This adorable ad features a small child going from room to room, trying out his nascent Force powers on various objects and, of course, failing miserably. At least until he gets to his dad’s Volkswagen Jetta, and Dad gives the Force a little help in the form of a key fob. It’s simultaneously cute and funny without being cloying or silly, and possibly the sweetest ad for a car we’ve seen.
This hilarious spot for the Nissan Maxima, from the 1997 game, illustrates a collection of pigeons as they attempt to choose their … how do we put this … “targets” for the upcoming battle against clean cars and general aerodynamics. It helps that the ad has some truly great special effects and unique style that helps you remember that it’s the Maxima they most want to fly over. Hopefully, Nissan invested in some pigeon-resistant paint.
The Blue Pill
Fiat’s spot, about how its crossover is, ah, energized cleverly makes fun of both a rather commonly used medication and also the supposed wimpiness of Fiat’s vehicles, a reputation largely earned by being Italian and making small cars. The spot follows a lost medication on a journey across an Italian village and into the gas tank of a Fiat where, well, you can guess what happens next. Bonus points for the joke they’ve hidden at the very end of the commercial; read the text telling you when the car will be coming to American shores.
Jason Statham, Action Hero
Audi, to emphasize how luxury cars have changed over the years, put together a clever spot featuring none other than Jason Statham, current action hero. Statham jumps from era to era in action movies, from the gritty ’70s to the slick 21st century, and tours the various luxury vehicles that only the finest action heroes drive through fruit carts and off ramps. It deserves special note for the moment where they get it a subtle little dig at their competitor, Lexus. Not many ads can fit in a clever concept and a sick burn.
Jeeps Drive Well, Even Buried
Finally, there’s this classic, which actually pulls off the clever feat of advertising the car while never actually showing it. Playing off Jeep’s legendary toughness and overall ability to handle any weather, we see the snow collapsing across a gorgeous mountain range, uncertain of what might be burrowing, until a stop sign and a turn signal tell us just what’s crossing the terrain.